Brand.com redesign for Large Automotive

Accessible brand dot com across devices

Global Automotive Industry Leaders

Challenge

  • The brand.com web presence were using legacy portal (Liferay).
  • With users transitioning to smaller form factors webpages were not responsive.
  • Legacy Portal uplift to make it responsive was cumbersome process.
  • Email and other digital marketing click through rates were low after landing website.
  • Sub par page rendering performance with lot of digital marketing tags.

Solution

  • Redesigned the website on SPA based architecture (angular) with RESTful services to provide data to front end.
  • Enabled the site across all devices and browsers with mobile first responsive design approach.
  • Implemented non-render blocking tagging and analytics.
  • Ran page render performance checks across site.
  • Implemented CMS integrations.
  • Search Engine Optimization on pages.

Benefits

  • Persona based content targeting using CMS.
  • Enabled Context based content (e.g. location).
  • Sub second above the fold rendering.
  • 50-60% increase in page traffic within days of launch.
  • Enabled campaigns and pixel tracking without compromising performance.
  • Modularized functions reused across multiple digital properties.