Case Study: Highly Available Platforms for Brand Reliability & Royalty

Challenge

Brand dot com and loyalty management applications underwent planned and unplanned outages.
Lift and shift migrated workloads on cloud was not scalable.
Stateful applications suffered from persistence challenges of local cache.
Service response time affective web page load and rendering time.
High server upkeep cost during off peak hours.

Solution

Redesigned application workloads into stateless microservices.
Applications rewritten to work on serverless lambda based runtime with pay for use (on AWS).
Designed highly available active active multi region infrastructure with latency and health based routing at DNS.
Data persisted in Global No SQL AWS DynamoDB or MySQL Aurora Global DB.

Technologies

Benefits

Brand.com and associated workloads benefitted with zero outages even during regional cloud service outages.
Planned deployment outages were down to zero using blue green deployments.
Infra cost brought down from 100 thousands to thousands per month.
Campaigns, promotions, recalls and sales enjoyed interruption free services even during heavy traffic spikes.