Enhance Brand Loyalty, Data-Driven Customer Churn Prevention | Dimiour

Challenge

Our client experience large percentage of customer churn.
There was no proper metrics to determine the cause of customer churn.
Putting a pin on common causes such as price, product availability, competition was difficult due to variety of products and market dynamics.
Business was unable to roll out promotions and initiatives to arrest the churn since the underlying cause was unclear.

Solution

Targeting high value brand buyers who are at the risk of Lapsing.
Drive rule driven automation that puts consumer considerations first to effectively segment consumers against the most relevant brands.
Interrogate model outputs to drive actionable segments for key business objectives to create addressable audiences that can be activated , measured and automated as a scalable proposition.

Technologies

Benefits

Migrate switchers and / or at -risk lapsers to more loyal brand buyers by increasing Share of requirements and Incremental sales.
Predictive models combined with marketing automation provides an opportunity to retain more consumers , generating incremental sales over the time.
Better targeted and highly personalized to a moment.
Positive sentiment, brand awareness, shared with network.