Identity Unification across multiple Brands and Platforms | Case Study

Challenge

Consumers hold separate Identities on separate Brand platforms.
Targeting consumers based on interests is challenging.
User preferences and interests got across multiple brand platforms.
Challenges in delivering a unified experience.

Solution

Prepared a platform for all user identities to onboard.
Deduplication and unification of identities and uplifting their accounts.
Implemented SSO across applications from single identity source.
Implemented a transition state with directories in sync, giving each application enough time to test and onboard to unified directory.

Benefits

Single source of truth for user identities.
Risk free transition offered for application based on their onboarding speed.
Users only need to remember one set of credentials.
Users enjoyed seamless transition from app to app without login screens.