Serve as the HubSpot expert/point person in managing the company’s database
Daily administration of the CRM to support the development and success of the Sales, Marketing and Operations strategies through understanding priorities and executing operational plans to increase cross-functionality in the sales and management of all company products and services
Create and manage automations, integrations and more to optimize sales and operational efficiency through innovative thinking, process improvement, system enhancements and best practice sharing
Ensure data cleanliness and complete content of the CRM
Minimize list decay and unsubscribes while increasing productivity of email sends
Manage and build various email lists and campaigns
Analyze website/email behaviors and searched/downloaded content to create the most effective targeted campaigns and to segment lists accordingly
Measure results and optimize the nurture tracks and marketing automation for these segments to convert leads to customers
Account for lead generation process/results from emails and inbound efforts
Communicate high level strategic email efforts to the Marketing Director on a regular basis to ensure support for programs and initiatives
Maintain up-to-date industry knowledge of trends, technologies and best practices on an ongoing basis
Skills/Qualifications:
5+ years of experience in CRM management with a minimum of 3 years working directly with HubSpot Marketing and Sales Hub, with a focus on email marketing, lead nurturing and marketing automation
HubSpot Certification (required)
Proficient in using HubSpot smart lists and marketing automation technology
Strong project management skills, detailed, extremely accurate, analytical, well organized, and an excellent communicator
Highly analytical and able to derive meaning from data through A/B testing and email optimization
Proven track record in exceptional follow-up and customer service
Prioritize multiple projects to ensure deadlines are met
Demonstrate initiative and use independent judgment within established guidelines and procedures
Education and/or Experience:
BS/MS degree in Business Administration, Analytics, Marketing or a related field
5+ years of experience in CRM management with a minimum of 3 years working directly with HubSpot Marketing and Sales Hub
PC Skills:
Must possess proficiency in HubSpot, Google Analytics (on basic level), WordPress, Basic HTML, MS Office (Word, Excel, PowerPoint & Outlook)
Language Skills:
Oral and written communication skills in standard business English
Ability to read and comprehend simple instructions, correspondence and memos
Effective presentation skills in delivering information in one-on-one, small group situations to customers, clients and other employees of the organization
