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End-to-End Shopping Experience on a Social Media Platform

Mobile Shopping

Fast Moving Consumer Goods

Google Cloud
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Bigcommerce
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Challenge

End-to-End Shopping Experience on a Social Media Platform - Challenge
  • Increasing user traffic on web and mobile app.
  • Slow response time.
  • Inefficient customer support.
End-to-End Shopping Experience on a Social Media Platform - Challenge
End-to-End Shopping Experience on a Social Media Platform - Solution

Solution

End-to-End Shopping Experience on a Social Media Platform - Solution
  • Designed a WhatsApp Chatbot solution for users, to seamlessly browse through the grocery catalog and place orders.
  • Incorporated features to resolve key queries such as Check Order Status, Delay in Delivery, Replacement Request, Refund Related Query, and more.

Benefits

End-to-End Shopping Experience on a Social Media Platform - Benefits
  • Scaled customer support efforts and deliver a highly efficient and improved user experience.
  • Reduced wait times and improved customer support.
  • Increased organic traffic leading to higher repeat customers.
  • Emerged as the go-to channel for users to engage with the grocery platform.
End-to-End Shopping Experience on a Social Media Platform - Benefits