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B2C Marketing Platform Modernization & Automation
Ability to personalize messaging and campaigns to fit the context of consumers changing lives
Global 10 business-to-consumer client
Challenge
- Customers often received identical messaging from multiple business units, increasing the risk of marketing overload.
- Sluggish, complex data acquisition from disparate, siloed sources made it difficult to share data.
- Slow queries and data ingestion limited scale and reduced speed.
- Overworked, expensive hardware and software added cost and complexity.
Solution
- Re-Architected Cloud Solution & eliminated most hardware in a full SQL environment, accelerating time to value and reducing maintenance in a pay-as-you-go model.
- Centralized all data into a data lake, making it real-time shareable and creating a single point of truth.
- Delivered higher availability and scale by separating storage and compute, giving all workloads the resources they needed.
- Ramped up reporting and optimized decision-making with ad hoc user queries and fresh, complete data.
Technologies
Benefits
- Deployed an event-based architecture to automate campaign messaging and deliver real-time updates.
- Improved transparency and tightened coordination across marketing operations, integrating channels and enabling a seamless customer journey.
- Got campaigns off the ground sooner, allowing more flexible and targeted messaging.