Brand.com redesign for Large Automotive
Accessible brand dot com across devices
Global Automotive Industry Leaders
Challenge
- The brand.com web presence were using legacy portal (Liferay).
- With users transitioning to smaller form factors webpages were not responsive.
- Legacy Portal uplift to make it responsive was cumbersome process.
- Email and other digital marketing click through rates were low after landing website.
- Sub par page rendering performance with lot of digital marketing tags.
Solution
- Redesigned the website on SPA based architecture (angular) with RESTful services to provide data to front end.
- Enabled the site across all devices and browsers with mobile first responsive design approach.
- Implemented non-render blocking tagging and analytics.
- Ran page render performance checks across site.
- Implemented CMS integrations.
- Search Engine Optimization on pages.
Benefits
- Persona based content targeting using CMS.
- Enabled Context based content (e.g. location).
- Sub second above the fold rendering.
- 50-60% increase in page traffic within days of launch.
- Enabled campaigns and pixel tracking without compromising performance.
- Modularized functions reused across multiple digital properties.