Unified Experience Across Brands
Unification of Identities and frictionless experience
Automotive
Challenge
- Consumers hold separate Identities on separate Brand platforms.
- Targeting consumers based on interests is challenging.
- User preferences and interests got across multiple brand platforms.
- Challenges in delivering a unified experience.
Solution
- Prepared a platform for all user identities to onboard.
- Deduplication and unification of identities and uplifting their accounts.
- Implemented SSO across applications from single identity source.
- Implemented a transition state with directories in sync, giving each application enough time to test and onboard to unified directory.
Benefits
- Single source of truth for user identities.
- Risk free transition offered for application based on their onboarding speed.
- Users only need to remember one set of credentials.
- Users enjoyed seamless transition from app to app without login screens.